Vietnam strengthens its agrotourism model

Vietnam will adopt clean and high-tech agricultural models linked to tourism development, according to a decision signed by Permanent Deputy Prime Minister Pham Binh Minh earlier this month.

Under this decision, a program for the development of rural tourism will be carried out by the Ministry of Agriculture and Rural Development as part of a movement to build new rural areas over the period 2021-2025.

The promotion of rural tourism is one of the main tasks of the National Target Program for New Rural Development for 2021-2025, which focuses on changing the mentality of agriculture and the rural economy, thus contributing to helping localities to achieve new goals of rural construction in a sustainable manner.

According to the program, rural tourism will be built in a sustainable and inclusive manner with multiple values, in line with market demands based on the preservation and promotion of traditional cultural values, craft villages, agricultural activities and the regional ecological environment, in association with innovation and creativity.

In addition, the plan also aims to promote the participation of people, companies, cooperatives and other economic organizations in rural tourism through forms of chain links.

By 2025, Vietnam is striving to standardize rural tourism destinations and products. Each province and city will have at least one recognized rural tourism destination associated with local advantages in terms of agriculture, culture, craft villages and ecological environment, noted the permanent deputy prime minister.

About 50% of rural tourism establishments are expected to meet tourism service standards, and at least half of recognized rural tourism sites will be digitized and promoted through digital technology and apply electronic transactions.

At least 70% of owners of rural tourism establishments will be trained in tourism management, while 80% of rural tourism workers will receive vocational training and improve their skills. At least 50% of the rural tourism workforce will be workers. Each tourist destination will have at least one staff fluent in foreign languages.

The program highlighted the need to develop a nationwide database and digital map of rural tourist attractions.

Hanoi Agrotourism Development Plan

Along with the national goal, Hanoi authorities have released a plan for the development of agro-tourism in association with the construction of new rural areas in the city during the period 2022-2025, according to the committee’s vice president. popular of Hanoi, Nguyen Manh Quyen.

According to the plan, each local district or city with rural tourism potential and strength will have at least one to three tourist services and tourist attractions. They must aspire to obtain intellectual property protection for at least 50% of these products and three-star or higher recognition by the One Commune One Product (OCOP) program.

In addition, each locality should develop at least one typical agri-rural tourism chain model with the participation of farmers, cooperatives, commercial households and businesses.

As Hanoi has many potentials and advantages for the development of agro-tourism, the city’s agro-tourism should make a breakthrough so that the local rural areas become attractive destinations for tourists and help improve the incomes of local people.

Many farms and agricultural production cooperatives on the outskirts of Hanoi have organized activities allowing visitors to experience rural life in the context of consumer trends impacted by the Covid-19 pandemic.

In Hong Van Commune, Thuong Tin District, Hong Van Flower, Bonsai, and Service Cooperative is one of more than 20 enterprises offering the agrotourism model. Nguyen Van Tu, director of the cooperative, told the Hanoi Times that visitors can experience cultivation and harvesting as well as visit the herbal tea processing and packaging areas and brewing facilities of more than 100 kinds of herbal wine.

Similar models have been developed in Ba Vi, Dong Anh, Ung Hoa and Thach That districts for the local advantages of natural landscapes, long agricultural tradition and ancient villages. Nowadays, Dong Que Farm in Ba Vi District receives many groups of students coming for extracurricular activities.

Visitors can experience the ancient space of Vietnamese villages and join farmers in several activities such as growing vegetables and harvesting crops. To attract more tourists, Dong Que Farm, in cooperation with local residents, organized visits to the Dao ethnic traditional medicine village or allowed visitors to enjoy the dance of the Muong people. Located in Phu Cuong Commune, Soc Son District, Long Viet Agricultural Park with an area of ​​120,000 m2 has become a favorite destination for many families and students in Hanoi.

Visitors can participate in folk games such as fishing for fish, Blind Man’s Bluff, boating, growing vegetables and rice, and harvesting tomatoes. Chairman of the Tourism Advisory Board, Tran Trong Kien, said the agricultural tourism model not only provides livelihoods for farmers, but also helps preserve and promote traditional cultural values, landscape and ecological environment. , as well as to support the diversified and sustainable development of tourist destinations. .

As Hanoi has many potentials and advantages for the development of agro-tourism, the city’s agro-tourism should make a breakthrough so that the local rural areas become attractive destinations for tourists and help improve the incomes of local people.

Many farms and agricultural production cooperatives on the outskirts of Hanoi have organized activities allowing visitors to experience rural life in the context of consumer trends impacted by the Covid-19 pandemic.

In Hong Van Commune, Thuong Tin District, Hong Van Flower, Bonsai, and Service Cooperative is one of more than 20 enterprises offering the agrotourism model. Nguyen Van Tu, director of the cooperative, told the Hanoi Times that visitors can experience cultivation and harvesting as well as visit the herbal tea processing and packaging areas and brewing facilities of more than 100 kinds of herbal wine.

Similar models have been developed in Ba Vi, Dong Anh, Ung Hoa and Thach That districts for the local advantages of natural landscapes, long agricultural tradition and ancient villages. Nowadays, Dong Que Farm in Ba Vi District receives many groups of students coming for extracurricular activities.

Visitors can experience the ancient space of Vietnamese villages and join farmers in several activities such as growing vegetables and harvesting crops. To attract more tourists, Dong Que Farm, in cooperation with local residents, organized visits to the Dao ethnic traditional medicine village or allowed visitors to enjoy the dance of the Muong people. Located in Phu Cuong Commune, Soc Son District, the 120,000 m2 Long Viet Agricultural Park has become a favorite destination for many families and students in Hanoi.

Visitors can participate in folk games such as fishing for fish, Blind Man’s Bluff, boating, growing vegetables and rice, and harvesting tomatoes. Chairman of the Tourism Advisory Council, Tran Trong Kien, said the agricultural tourism model not only provides livelihoods for farmers, but also helps preserve and promote traditional cultural values, landscape and ecological environment. , as well as to support the diversified and sustainable development of tourist destinations. .

Barriers must be removed

Among the weaknesses of agrotourism development, the deputy director of Hanoi’s tourism department, Tran Trung Hieu, mentioned insufficient and unprofessional human resources for agrotourism. “Agritourism businesses are few in number and poorly qualified. Moreover, the agricultural tourism support infrastructure system is not complete, which makes it difficult for visitors to access,” he said.

VietSense Travel director Nguyen Van Tai said agrotourism in Hanoi still lacks unique products and local businesses operate small and fragmented businesses.

“The connection between the three parties, namely the authorities, residents and travel companies, is still weak, so they have not been able to create an engine for the development of agrotourism,” he said. -he adds.

Deputy Director General of the National Tourism Administration of Vietnam, Ha Van Sieu, admitted the lack of a comprehensive policy on agrotourism at the national level, and currently, each locality applies its own policies.

“To overcome the difficulty, management agencies should soon have specific and comprehensive guidelines, mechanisms and policies from central to local level on the organization and management of agrotourism,” he said.

In this regard, the Hanoi Tourism Department plans to help companies improve the professional qualifications of guides and staff by organizing training courses, as well as encouraging travel agencies to coordinate with localities to open galleries where the crafts and specialties of the villages are sold.

Source: Hanoitimes

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